Our new company, which was launched in February 2008, has been developed due to independent business and market demands. We offer a new positive way to sell and buy Licensed & Leisure businesses in the Welsh commercial business transfer market.

The sale or purchase of a trading going concern business demands to be dealt with in a professional and confidential manner. Our Company’s aim is to provide a first class service to all clients large or small.

As the market conditions and hospitality industry move forward we are always there to guide purchasers and vendors through any business aspect. This includes major freehold sales as well as the often more complicated leasehold transactions. We identify that over 40% of our Group’s business is repeat clients who are delighted with the service we provide.

Wales Commercial is a subsidiary of the Cleverdon Group who have over 60 years combined knowledge in the property and licensed industry. The Group evolved due to the demand of clients and customers requiring to deal with real people, who have knowledge, experience and give sound advice.

Comment From Founder Gary Cleverdon
“We are delighted to expand our business expertise in the specialist trade sector and offer the Welsh community a real way forward to the property market”

The following information relates to potential New Business & Vendors and outlines our general terms of business

1. Initial Contact
We arrange a convenient time to visit your business with complete discretion and confidentiality to assess the current market value and to discuss this and our marketing procedures with you. We will require sight of a copy of your up-to-date trading profit and loss accounts to enable us to advise you fully.


2. Inspection
Whilst visiting the business we take full notes and information to enable us to prepare detailed sales particulars. Additionally digital colour photographs will be taken to incorporate in the particulars. Within 24 hours of our visit we will write to you confirming our advice on price, suggested marketing arrangements and our scale of fees.


3. Details
Whilst at the premises, information will be taken in readiness for sales particulars which include number of covers, how many bedrooms etc. Additionally digital colour photographs will be prepared. Our details are well known for being clear and concise and are in a folder or glossy format. Quality colour details lead to more viewings.


4. Instruction and Sales Particulars
On your instructions to proceed we will require you to sign our standard Sales Agreement in order that we comply with the requirements of the Estate Agents Act. At this stage we will prepare a draft of our proposed sales particulars for your comment and approval. Subject to any amendments you may wish to make we will then print the full particulars, incorporating colour photograph(s) for circulation to our Mailing Register. Our particulars have acquired a reputation for being clear and concise and are in either folder form or A4 double sided glossy format.


5. Marketing
As a direct result of our policy for consistent national and regional advertising, primarily we employ national promotion in The Publican, Morning Advertiser, The Hotel & Caterer and Daltons Weekly. Whilst on a regional basis, we utilise The Wales Caterer & Licensee as well as many other smaller local journals. We tailor much of our marketing to our clients’ individual requirements.

Advert Format
We have 3 different levels of Colour Advertising, which are tailored to meet our vendor’s needs - County & Text style, Photograph and Discreet Text or Open Marketing.

Internet
Our website is an invaluable marketing tool, growing in importance every day. Whilst it is still vital to market your business in the usual way, we believe our clients’ attitudes are moving towards the ease of property searching via the comfort of their own business or office. An estimated 150 million people worldwide use the internet and with the increase in home and office computers our site is continually being visited. We have a high ranking within the main search engines due to our clear trade specific company name. Our website is updated regularly so your business can be marketed 24 hours a day, 365 days of the year.


6. Applicants
We have over 600 applicants registered on our Database at any one time and once we have received your instructions we circulate information regarding your business. Initially this will include an immediate email message but many prospective buyers still like to receive our sales particulars.


7. Enquiries
All enquiries generated to our Office from the advertising programme are carefully screened for their suitability and sales particulars will be forwarded as requested. A few enquiries are often to satisfy local (or staff) curiosity only and if we suspect this to be the case we will always contact you for authority to release information, particularly if the business is being offered for sale confidentially.


8. Viewing
Viewings are pre-arranged at a convenient time for our client, additionally all our details carry “please do not contact the vendor direct because of confidentiality” in order to avoid any problems in the trading business. You will be advised of the applicant’s name, address and current position with regard to ability to purchase. We always follow up viewings to obtain positive (or negative) feedback and the reaction will be reported to you.


9. Accounts
We request a copy of your up-to-date trading profit and loss accounts to be held on file and made available to bona fide potential purchasers once they have made a personal inspection of your business. We fully appreciate that this documentation is highly confidential and will use our utmost discretion in its release.


10. Offer
At such a stage as an applicant wishes to make an offer we request that they submit this to us in writing. We would have already established the terms and conditions of any offer, more particularly the intending purchaser’s ability to proceed, whether a purchase is subject to a related sale, the position of any related sale, their financial ability to proceed including deposit available and finance arrangements in hand etc.


11. Solicitors
This is a very important factor within the transaction and with our experience we are able to recommend a good, highly knowledgeable business and/or commercial Solicitor, more importantly experienced with the more unusual aspects of Commercial Property, to the vendor or purchaser.

Instructing Solicitors
Once a sale has been agreed and can proceed we formally write to both parties and their Solicitors with Memorandums of Agreement setting out the terms and conditions of the sale. At this point we would advise that you prepare a detailed Inventory of Fixtures & Fittings to be included in the sale as this will be required by your Solicitor as part of the sale contract documentation.

Sale Progress
A Survey and Valuation will normally be required by the purchaser and/or the Bank or other Institution providing finance for the transaction and we will liaise with you regarding suitable appointments. As the days and weeks progress we will be regularly monitoring progress by contact with yourself, the purchaser(s) and Solicitors.

Exchange of Contracts and Completion
Subject to the necessary formalities being satisfactorily completed a formal exchange of contracts will take place and a completion date agreed. At this point a stock valuation has also to be arranged and if necessary we can recommend a suitable experienced Stock Valuer in your area.


12. Prices

Sole Instruction
Freehold Trading Business 3% of the sale price plus vat paid upon completion

Leasehold Trading Business 6% of the sale price plus 10% of the passing rent plus vat paid upon completion

Our minimum fee is £4,000 plus vat

Please note that our fees may vary if the sale price is above £1,000,000

Multiple or Joint Instructions
We accept multiple or joint instructions depending upon the quality of the other agents.